Web Writing Training Course – you only have 5 seconds to make a good impression
Web Writing Training Overview
What you will learn
Course Duration
Course Structure
Customisation
What our customers say …
Web Writing Training Overview
A web page only has two purposes – either to sell a product or service or to impart information. In either case you only about a very short amount of time to capture your reader. It is essential therefore that you write simple compelling text that gets your message across. Another function of the web text is to optimise your website so people can find you. This course will teach you the skills to do all this.
Our unique web writing training shows you how to write web page text that persuades and/or informs. You will learn how to create the right tone and make your website work for you.
back to topYou will learn how to:
- write confidently, clearly and concisely following a simple set of memorable rules to get it right
- apply specific techniques to improve online readability
- set a clear objective for your website that your reader can understand
- learn specific, practical techniques for evaluating and improving existing content on your website
- find out how to write search engine optimised content
- structure your website for optimum online access
- learn how to build a navigation structure that meets the needs of your information
- get your key messages across and make your website reader focused
- give your web page more impact and leave a positive last impression
- fully engage your reader and get your key messages across
- edit and check your work so it’s error-free – some powerful proofreading tricks
You will also get a series of checklists that you can use when writing your web pages back in the office. Our web writing training will definitely change the way you write web text forever!
back to topCourse Duration
We run both one day intense web writing training courses, or two day web writing training workshops which give you more time to practise the skills required –on your own web pages if you wish. Check out our Training page for more courses. back to top
Course Structure
Our course is run by an experienced web writer who will answer all your questions. Delegates are encouraged to ask questions throughout the web writing training. It’s also fully interactive, and features a number of highly practical exercises that will stimulate your interest and emphasise the relevance of the many learning points.
back to topCustomisation
Your web writing training course can be tailored in different ways depending on your budget.
- All our courses are modular, and combining modules from different courses is one way of creating the course you need at no additional cost.
- Some of our customers choose to have a standard course modified to cater for specific requirements. This gives you a more tailored course without the full cost of development.
- Building exercises around your own material enables your delegates to practise on familiar, relevant content in a cost effective way. We can also supplement the training with workshops using your own materials.
What our customers say …
Here are some of the comments that delegates have made after attending a webwriting training course conducted by Alison Reeves.
Well explained, with good information on the basics like audience targeting and objectivity. Good to see how to structure content for a web page.
PB - Government Office for London
Very enjoyable, informative and useful. Lots of useful information that I can take away and use
LM - Kettering Borough Council
rovided a valuable insight into the thinking to be employed when writing for the web. A thoroughly enjoyable course that built confidence in a team of writers previously handling the web with fear and trepidation!
PB - TBWA Manchester
The course has been very interesting and well presented by Alison. I have really enjoyed it.
AR - Rotherham Metropolitan Borough Council
Call us to discuss your needs — we are very happy to give you a quote, and will try and work with you to fit in with any budget constraints you may have.
These are difficult times, so our involvement can be tailored to your budget. If you have a specific budget let me know. Even if you have a small budget, don’t worry – I will work with you to make sure that your money is spent carefully to get the maximum possible return. Pick up the phone to have a chat about how Aims & Objectives can help you, or send me your contact details.
