Copywriting Training Course – learn how to make your words win more customers
Copywriting Training Overview
What you will learn
Course Duration
Course Structure
Customisation
What our customers say …
Copywriting Training Overview
Learn how to capture your reader’s attention - and keep it – when writing these types of documents:
| Sales Letters | Advertisements | Newsletters |
| Sales Emails | Leaflets | Articles |
| Web content | Press releases | Case studies |
| Information/data sheets | Press packs | Brochures |
Our unique copywriting training course shows you how to write documents that get results. You will learn how to create the right document for the job and make it persuasive.
back to topYou will learn how to:
- write confidently, clearly and concisely following a simple set of memorable rules to get it right
- decide what you want your copy to achieve
- write powerful headlines that make people want to read on
- grab – and hold – your reader’s attention from start to finish
- focus on your benefits so your reader gets excited about your product or service
- avoid common mistakes that wreck your sales potential
- direct your reader to the action you want them to take
- use punctuation to fine tune your copy and make it interesting
- edit and check your work so it’s error-free
- get better results from every piece of copywriting you produce
You will also get a series of checklists that you can use when writing your copy back in the office. Our copywriting training will definitely change the way you write your sales documents forever!
back to topCourse Duration
We run both one day intense copywriting training courses, or two day copywriting training workshops which give you more time to practise the skills required –on your own copy if you wish. Check out our Training page for more courses. back to top
Course Structure
Our course is run by an experienced copywriter who will answer all your questions. Delegates are encouraged to ask questions throughout the copywriting training. It’s also fully interactive, and features a number of highly practical exercises that will stimulate your interest and emphasise the relevance of the many learning points.
back to topCustomisation
Your copywriting training course can be tailored in different ways depending on your budget.
- All our courses are modular, and combining modules from different courses is one way of creating the course you need at no additional cost.
- Some of our customers choose to have a standard course modified to cater for specific requirements. This gives you a more tailored course without the full cost of development.
- Building exercises around your own material enables your delegates to practise on familiar, relevant content in a cost effective way. We can also supplement the training with workshops using your own materials.
What our customers say …
Here are some of the comments that delegates have made after attending a copywriting training course conducted by Alison Reeves.
Really useful. We put a lot of time pressure on Alison and she really delivered a lot in a short space of time.
PF – Spring
Very hands-on – lots of doing rather than theory. Good examples. Liked the regular exercises – it broke it up well!
NE - GVA Grimley
Thank you Alison for a very enjoyable, personal course. I am now very excited instead of worried about writing my first case study.
RH - L&Q Housing
Call us to discuss your needs — we are very happy to give you a quote, and will try and work with you to fit in with any budget constraints you may have.
These are difficult times, so our involvement can be tailored to your budget. If you have a specific budget let me know. Even if you have a small budget, don’t worry – I will work with you to make sure that your money is spent carefully to get the maximum possible return. Pick up the phone to have a chat about how Aims & Objectives can help you, or send me your contact details.
